Christopher Douglas
Consumer & Market Insights Leader at Whataburger
Based in San Antonio, United States
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Seniority
Director
Department
Advertising & Marketing
Location
San Antonio
Industry
Restaurants
Company size
23K
Contact information
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c•••••••@whataburger.com
Phone
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Background
About Christopher Douglas
With a robust background in consumer insights and category management, my journey at Whataburger and Molson Coors has been about fostering retail growth and optimizing product assortments. At Whataburger, the focus is on interpreting consumer data to develop strategies that benefit both our customers and the brand. The introduction of a consumer-centric focus is a testament to our team's commitment to continuous improvement and collaborative success. Previously, my role at Molson Coors allowed me to drive actionable insights that led to mutually beneficial outcomes, a reflection of my analytical and strategic prowess. Facilitating retailer decision-making processes and presenting industry trends has been pivotal in securing Molson Coors' position as a Category Advisor. The dedication to not just meeting, but exceeding retail partner expectations is a core value, ensuring that every project under my leadership is a step towards shared victories in the marketplace.
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