Christopher Geeves

Background

About Christopher Geeves

Christopher has built a successful career in the culinary arts and business strategy within the food industry, with over 25 years of experience spanning commercial kitchens, food manufacturing, aquaculture, and emerging sustainable brands. He has a proven ability to drive sales, elevate brand identity, and expand market reach, bringing excitement and passion to every project—resonating with both chefs and consumers alike. Took on short-term roles while seeking the right long-term leadership opportunity. Recent Experience: Business Management Professional (Contract & Consulting)| May 2024 – Present Advised small businesses on process improvements, brand development, cost management, and operational efficiency. Assisted teams with strategic planning, project coordination, and performance analysis. Christopher worked with Murray Cod Australia, an ASX-listed start-up, where he played a key role in launching Aquna Sustainable Murray Cod, a luxury brand introduced to both foodservice and grocery channels. As a highly skilled chef and sales specialist, he is known for his innovative approach to creating opportunities, collaborating with chefs, and driving foodservice market growth. Background & Expertise: Christopher’s passion for food stems from his upbringing in the Huon Valley, where his family managed livestock and orchards, shaping his deep appreciation for the industry. His culinary journey began at Drysdale House TAFE, where he built a strong foundation in cooking methods and flavour development. Over the years, he has worked in top-tier restaurants and food companies, honing expertise in sales, branding, and communications. He has collaborated with both premium and mass-market food brands, including Kellogg’s, Vogels, Inglewood Farms, and Aquna, helping them establish strong identities, foster brand loyalty, and increase sales. Known for his strategic and data-driven approach, Christopher specializes in: • Strategic Leadership: • Business Strategy & Execution • Sales & Market Penetration • Team Leadership & Development • Relationship Management • Data-Driven Decision Making • Contract Negotiation & Business Development • Change Management Beyond Work: Outside of crafting compelling brand stories, Christopher enjoys design, health & wellness, and travel, which continually inspire his creative and fresh approach to food and business. Feel free to contact me by DM or email: christophergeeves@bigpond.com