Christopher Likins

Background

About Christopher Likins

At Better Collective, I work across departments to align commercial operations, process design, and data integrity in support of scalable, cross-functional growth. My focus is on identifying structural inefficiencies, standardizing tooling and workflows, and enabling collaboration between commercial, finance, legal, and operational teams. With a background that bridges software development, B2B commerce, and systems thinking, I support transformation initiatives that require both technical understanding and business acumen. I specialize in untangling ad hoc processes and surfacing organizational friction, turning ambiguity into documented, measurable improvement. Whether supporting large-scale CRM rollouts, driving operational maturity, or aligning strategic priorities across teams, my goal is to make complexity manageable, and to support the operational backbone that allows Better Collective to move faster, smarter, and more cohesively.