Christopher Madsen

Background

About Christopher Madsen

Are you looking for an energetic, experienced, and hardworking individual who can lead your next project to success? Then I am the right candidate for you. I hold a master's degree in IT-Web Communication and a bachelor's degree in Graphic Communication, which gives me a broad range of expertise in marketing, e-commerce, communication, planning, and management. As the Head of Online Marketing at Autocentralen.com, I was responsible for increasing brand awareness, implementing online marketing strategies, and generating higher traffic. I coordinated with brand, sales, and branch managers to promote new and existing company products or services. Here, I gained experience in market analysis, CRM (Salesforce reports), user journey, stakeholder management, budget management, and website development. Before being promoted to the Head of Online Marketing, I was a Marketing Coordinator at Autocentralen.com, where I coordinated marketing for 7 car dealerships and 10 brands in Jutland. I had to market both sales and service, and I created and coordinated internal marketing material for Autocentralen's own sales areas, such as used cars and repairs. I also maintained and designed a new website. In this job, I acquired skills in press releases, marketing campaigns, catalog creation, SEO and SEM optimization, Google, Facebook, and LinkedIn advertising, content organization and preparation, and data analysis. I was also a Marketing Manager at Plecto in 2019, where I was responsible for 3 employees and for ensuring that my department delivered its KPIs and achieved a profit on our ad budget across various channels. I analyzed all of our data to optimize ads, emails, social posts, and launched new initiatives that created exciting automations and new content for our omni-channels. Here, I gained further experience in data analysis, marketing campaigns, user journey, commercial communication, project management, Google, Facebook, and LinkedIn advertising, website development, and SEO and SEM optimization. Previously, I worked as a Digital Marketing Coordinator at Aunsbjerg.com, where I was responsible for marketing and branding material for 6 different brands. I coordinated across platforms such as social media, press contacts, newsletters, and online marketing. I also planned, produced, and published content across media such as Google and Facebook. In addition to my experience in marketing, I also have qualifications in UI/UX and data analysis.