Christopher Miari

Background

About Christopher Miari

As an inquisitive marketing practitioner with a passion for consumer behaviour and behavioural economics, I am constantly trying to better understand how consumers interact with, consider —and most importantly— choose brands. I love creative problem-solving. I am energised by exploring business challenges holistically, where I often find the question as important as the answer. Throughout my career, I have been lucky enough to work with global, national and local brands of different sizes and categories. Together, we have collaborated to better understand the market through exploratory research and identifying insights to align business objectives with market opportunities. From global brands with large portfolios to local charities and small businesses, I have always approached new challenges in the same way — investigative and evidence-based when considering the problem, and open-minded and flexible in finding a solution.