Christopher Morley

Background

About Christopher Morley

I am a tech savvy international trade expert with a proven track record of selling food through online and offline marketplaces in Asia. I am enthusiastic about Australian products and believe that we are extremely well placed to capitalize on the Asian growth phenomenon - particularly the emergence and spending power of the middle class of China and ASEAN countries. I recognize and embrace technology developments that allow brands and products opportunities that previously didn't exist - especially eCommerce, social media and digital engagement. Evidence of this is the fact I have successfully developed solutions for Australian food using eCommerce to sell direct to Asian consumers. Key Achievements; • Sold on over 5 global online marketplaces • Secured offline deals with supermarkets, hotels, cafes and restaurants in China • Hired and managed a team of 5+ in Shanghai • Presented to global audience • Liaised with local governments, industry groups and business associations • Proven sales record across multiple categorizes, channels and regions.