Christopher Pfaff

Background

About Christopher Pfaff

Medical devices marketing professional with broad experience in both device commercialization and business and consumer brand marketing. Proven problem solving skills with the flexibility to be successful tackling diverse challenges including product design & development, customer segmentation & targeting, brand & product positioning and product commercialization in both small/private and large/corporate organizations. A results-oriented team leader who takes initiative and has been recognized with key awards and promotions. • Built marketing and customer service functions for an emerging US focused Orthopaedics start-up. • Manage a team of four full time and several contract employees. • Developed sales training program and on boarded over 20 representatives and sales managers. • Created clinical and preclinical study planned integrated it with publication development plan. • Drove systematic literature review of over articles from inception through journal publication. • Established multi center clinical study protocol, recruited principal investigator and centers, navigated through IRB approvals and contracting. Oversaw clinical study conduct. • Developed commercial and customer service infrastructure from scratch and spearheaded commercial launch of the first-ever Renal Denervation system, including disposable catheters, capital equipment and accessories. • Directed customer service team through to an annual run rate of $20M. • Managed global public relations effort surrounding the release of Symplicity HTN-2 clinical trial data, resulting in print, broadcast and multimedia coverage generating an estimated 40M impressions worldwide, hundreds of patient/site inquiries and buzz supporting acquisition. • Regained ~$100M of share as global product manager in charge of a Cypher line extension launch.