Christopher Strandell

Background

About Christopher Strandell

Loving the ongoing shift in B2B Sales and Marketing, empowered by the phenomenon of Account Based Marketing. How can Marketing and Sales work together rather than in silos, and jointly focus on the very same top accounts throughout the sales process? There is simply no excuse to be wrongly positioned, to have low visibility or to be unknown within your focus accounts anymore. Instead, what if you were visible and top of mind for all your most important accounts? If you had a digital presence while Sales were not physically there throughout the lengthy sales processes? If all people influencing the decision know what you stand for, and what you have done for others in their industry? Will you- Win more deals- Shorten sales cycles- Increase order values- Grow existing clients? ABM is hot for a reason, it works. Sales and Marketing are stronger together and it makes me very happy to see the shift. Silos schmilos./ Christopher