Christopher Warren

Background

About Christopher Warren

Hello, Christopher Warren here, sustainability expert providing solutions globally to the hospitality sector using smart technologies and virtual training through My Green Butler, the service I invented. I am also a Partner with the United Nations Environmental Program's One Planet Program, have been a Research Fellow at Griffith University and was co-proprietor of a multi-award-winning tourist accommodation Crystal Creek Meadows Luxury Cottages & Spa Retreat. This gives me a unique skill base to apply science-based knowledge using ‘real world’ practical skills and techniques. My background was originally in marketing and innovation, but when I learnt about the challenges facing the world, I turned my attention to creating a tool that provided a genuine solution to the specific problems facing hospitality firms. Using my doctorial research, I tested the first My Green Butler prototype in 2016 at my own business. Results were outstanding and today with my team we now deliver similar results to clients around the world using cloud-based solutions. In these recessionary times, I can help your business thrive. As tourism flows have dramatically changed there are four key issues hospitality firms now need to tackle simultaneously: 1. Maintain a healthy cash-flow 2. Avoid unprofitable pricing 3. Reduce carbon emissions 4. Achieve a competitive advantage to grow and thrive To solve these challenges My Green Butler can: • Cut resource use to save costs • Help motivate staff to improve productivity while also delivering improved service quality • Create a unique sustainability experience that supports a value-based proposition desired by guests • Provide transparency through carbon audited responsible reporting which is attractive for both the MICE sector and leisure so building reputation • Provide transparency for managers to see not only cost savings but where the money is being wasted Everything I recommend I personally have applied successfully to my own hospitality business. My Personal goal is to help tourism reach the Paris Agreement Goals and SDGs because travel has been a catalyst bringing greater understanding and peace through the appreciation of the world’s rich cultural and natural diversity. To travel is a gift. We need to keep it as sustainable as possible for future generations.