Christy Laverty

Background

About Christy Laverty

As a Digital Subscriptions Specialist at The Irish Times, I focus on growing and retaining paid audiences through data-driven insights and targeted initiatives. By working closely with Customer Care and our product teams, I help optimise the entire subscriber journey, from acquisition to cancellations and re-subscribes, ensuring seamless user experiences. I also lead the student subscription initiative, introducing a younger demographic to the value of quality journalism. As the team’s GDPR and Data Specialist, I ensure best practices across all our processes. Additionally, I contribute to our sustainability strategy by compiling data for CSRD reporting and Project Green initiatives. With my background in journalism and premium retail marketing, I combine the power of storytelling with the delivery of elevated customer experiences, ensuring our campaigns resonate with our audience and drive lasting engagement.