Christy Waldner

Background

About Christy Waldner

I’m a creative director with a business brain — backed by a Master’s in Business Management and undergrad degrees in Graphic Design, Advertising & Public Relations, and Mass Communications. Over the last 15+ years, I’ve led brands, built teams, and developed creative systems that drive results. From launching national campaigns to rebranding legacy brands, I bring a rare balance of visual storytelling, operational precision, and leadership. Industries I’ve Impacted: • Luxury Real Estate – Builder brand repositioning and multi-channel lead gen campaigns • CPG & Food/Beverage – Product storytelling and campaign art direction • Editorial & Magazines – Visual rebrands that modernized print and digital experiences • Lifestyle & D2C – Identity development and CRM-integrated marketing journeys • B2B – Full-funnel creative aligned to complex sales cycles and partner messaging Highlights: • Built and led cross-functional creative teams — from visual designers to content strategists • Directed rebrands that drove +60% qualified lead growth • Streamlined creative ops with tools like Asana, Hubspot, GoHighLevel • Integrated AI workflows to reduce manual content + reporting tasks • Led creative across digital, print, and experiential campaigns Open to: Full-time creative leadership roles, brand strategy consulting, or fractional CMO/Creative Director opportunities.