Cindy Chebultz

Background

About Cindy Chebultz

Digital marketing expert with over 20 yrs experience in managing operations and increasing revenues. Her expertise is in her ability to lead and in managing global marketing campaigns by developing strategies to increase revenue growth, improve demand generation, reach sales goals, increase search rankings, enhance brand awareness and equity, grow web traffic & improve social media engagement. An exceptionally advanced marketing professional who works tirelessly on behalf of the project needs. Using her wealth of advanced strategies, methodologies, & knowledge, she is recognized as an exceptionally proficient professional that takes the art and science of marketing and applies the principles to achieving goals. Analytically inclined with excellent communication and organization skills as well as experience in working with teams both directly and cross-functionally. Project management experience includes lead generation campaigns, attaining optimum SEO/organic search engine traffic, PPC advertising, conversion optimization, website development. Full command of digital B2B marketing strategies, keyword optimization, marketing research, email marketing, social media advertising platforms, persona marketing and with budget management. • Employed A/B testing and calibrated pipelines to drive sales and improve lead quality leading to enhanced website conversions and rise in leads by over 500% • Increased lead generation efforts by 200% by identifying new opportunities for lead capture page conversions and by creating new marketing automation campaigns utilizing CRM’s like Marketo, Pardot, Hubspot and SalesForce • Substantially curbed Paid Advertising, SEM, and PPC costs from over $400/ lead to $50/lead • Optimized PPC Advertising saving over dollars a month in wasted PPC spend • Increased SEO/organic traffic by 70% yearly utilizing keyword research, providing keyword-rich content and link building • Increased Internet traffic by decreasing the bounce rate by over 150% • Decreased customer acquisition costs (CAC) by implementing new integrated marketing campaigns such as retargeting, social media, blog posts and newsletters • Migrated websites, optimized the content and enhanced usability and increased the time on the website by 40% • Managed a team of 12 employees and/or consultants effectively increasing sales performance by coaching and developing skills • Full command of digital B2B marketing strategies, keyword optimization, email marketing, social media advertising platforms, persona marketing and with managing a budget