Cindy Chow-Plata

Background

About Cindy Chow-Plata

Happy you're here. I am a dynamic and results-oriented creative professional with a robust background in account management, recruitment, and influencer marketing. Proven track record of sourcing top-tier talent, enhancing brand visibility, and fostering customer engagement. Experienced in fostering client relationships, project management, and strategic campaign planning. Demonstrated leadership in guiding cross-functional teams to deliver impactful results within fast-paced environments. During my time with Youth Marketing Connection Agency, I wore many. From sourcing influencers to interviewing them, completing their onboarding, managing client communication and reporting, analyzing social metrics and managing junior team members. One of my proudest accomplishments from my time at YMC was contributing to the Samsung account. Through our team's efforts, we achieved a significant 60% increase in engagement for the brand, resulting in over 50K pieces of original content created by influencers. Shortly after, I landed with The Marketing Arm and worked on the Army account. I assisted the field marketing team in managing media buys across the 54 states and territories. The jazzy billboards and ads you see on Youtube? That's our team. From managing documentation, working with our studio on creative assets, managing timelines, client communication, and reporting, there was never a dull moment. I also helped manage our activations within the Esports realm alongside other partnerships. Today, I’m proud to be part of the Ubiquitous team as a Senior Account Manager, where I lead end-to-end influencer marketing campaigns across TikTok and Instagram for some of the biggest brands. From strategy and talent selection to execution, optimization, and performance reporting, I ensure every campaign is not only on-brand — but breakthrough. I’m passionate about marrying creator creativity with data-driven insights to deliver tangible, high-impact results.A little about myself:Born and raised in Miami I have a funny, loving, toddler who bosses me aroundThrough my personal brand, I’ve had the opportunity to partner with amazing companies like Fabletics, Cosori, Lancome, Airwick, Aerie.