Cindy Hoffman

Background

About Cindy Hoffman

I am an Executive Business Affairs Manager with expertise in Content Production & servicing Agency partners. My career started at traditional agencies learning the fundamental aspects of Production from Traffic to Content Production, focusing and specializing in Business Affairs. Prior to Wieden+ Kennedy I was the Business Affairs lead at Huge, Inc. I partnered closely with our in-house Legal Counsel and MD of Production, overseeing Business Affairs across our Global Network. I continue to pursue growth and gain new insights, curious to learn more. Drawing on over twenty years of experience from traditional and less conventional agencies provides great value and perspective in the continuously changing landscape of Advertising and Marketing. Areas of Expertise: Business Affairs, Content Production, Contract Management for Production, Music and Talent; providing BA insight to help plan for successful productions. Versed in SAG/AFTRA guidelines, Union & Non-Union Productions, Scale and Overscale Talent, Music, Negotiation skills and Customer Relations.