Cipta Mulia

Background

About Cipta Mulia

I began my career in tech as a Product and UX Researcher, where I learned to uncover user insights, analyze behaviors, and translate data into meaningful design and product improvements. Over time, I became increasingly curious about how these insights connect to broader business decisions. That curiosity led me to transition into the path of a Business Analyst. I’m currently focused on learning and mastering how to turn business needs into actionable, data-backed solutions. My background in research helps me approach analysis with empathy, precision, and a deep understanding of both users and systems. I’m passionate about growing into a well-rounded BA who can bridge the gap between business strategy and technology, ensuring every decision creates real impact for users and value for the organization.