Cj Wilsnack

Background

About Cj Wilsnack

I’m passionate about merchandising and product leadership. I focus on people, product, and process in order to drive progress. Throughout my career, I’ve had the opportunity to develop and execute merchandising and product strategy in North America as well as key global markets. Combining my business analysis background with my creative skillset, I enjoy pinpointing product and merchandising opportunities and developing practical solutions to create win-win outcomes. Some of my career highlights include: • Defining and executing global merchandising strategies that enable brands to scale and adapt to regional market forces while creating authentic, emotional connections with consumers. • Driving year-over-year growth by leveraging in-depth data analysis to provide insights and drive critical enhancements to merchandising strategy and product assortment and design. • Cultivating partnerships with key retail accounts, vendors, and sales teams, delivering engaging presentations that drive product launches, market expansion, and sustainable double-digit growth. • Leading brand expansion into new country markets, adeptly navigating international challenges to deliver sales and bookings increases 35%+ in excess of plan. I enjoy connecting with like-minded professionals and can be reached via email at cj@wilsnack.net or online at cjwilsnack.com. Areas of Expertise: Merchandising Strategy, Product Assortment, Brand Positioning, Presentations, Cross-Functional Leadership, Product Development, Process Improvement, Relationship Building