Claire Ke

Background

About Claire Ke

With over 15 years of experience in strategic communications and corporate branding, I am a proven leader with a strong track record in developing impactful corporate narratives for global B2B and B2C brands. My extensive work with multinational companies has honed my objective-focused mindset and results-driven approach, enabling teams to achieve successful outcomes consistently- At Appier, I led a global team, crafting the company’s external communication strategy and demonstrating multi-dimensional leadership- At Ogilvy PR Beijing, I directed WPP Team Dell, responsible for Dell's PR activities across Greater China, covering corporate, consumer, commercial, and enterprise business units- At Eslite Group (), I oversaw communications across multiple divisions, including Eslite Bookstore, Eslite Spectrum (encompassing department stores, self-owned brands, restaurants, and hotel businesses), and Eslite Shows & Performances (managing the movie theatre and concert hall at Songyan Store)- At Ogilvy PR Taiwan, I led a team managing multiple retainer accounts, including AMD, Cisco, Corning, Sony, HTC, TomTom, and MasterCard.Mastery areas: AI technologies, AdTech, MarTech, consumer electronics, and semiconductors, with a demonstrated ability to swiftly adapt to industry trends and acquire knowledge through research and advanced tools.Specialities: Executive communications, project management, traditional and social media activities, industry speaking engagements and relations, integrated campaigns, internal communications, and issue and crisis management.