Clara Miranda
Coordenadora Regional De Trade Marketing at The Heineken Company
Based in Belo Horizonte, Brazil
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Seniority
Director
Department
Other
Location
Belo Horizonte
Industry
Food and Beverage Services
Company size
43K
Contact information
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c•••••••@heineken.com
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Background
About Clara Miranda
Profissional de Comercial e Trade Marketing com experiência em gestão de equipes, planejamento estratégico e relacionamento com grandes marcas. Atualmente sou Coordenadora Regional de Trade Marketing na The HEINEKEN Company, liderando 20 operações, definindo estratégias, gerenciando budget e garantindo ROI em ações e projetos de construção de marca em PDVs. Na R2 atuei na captação de patrocínios, entregas, relacionamento e gestão de contratos com marcas como Heineken, Coca-Cola, Pernod Ricard, BRB e iFood, entregando resultados financeiros e visibilidade estratégica para os projetos do grupo. Motivada por desenvolver times, transformar dados em estratégias e conectar marcas a resultados de negócio.
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- DAManager
Dinamene Almeida
Officer Trade Execution · Purchasing
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