Clara Rossetti

Background

About Clara Rossetti

Professional Experience: As a Marketing Support professional at Lenovo in Milan, I have honed my skills in managing B2B and B2C marketing activities, collaborating closely with internal stakeholders and external agencies to deliver impactful campaigns and unforgettable event experiences. Key Responsibilities- Creating marketing assets such as banners, emails, flyers, and social media content to support product promotions and brand positioning- Organizing diverse events, from relationship-building dinners to high-profile hospitality programs for Formula 1, MotoGP, and Superbike. Coordinating with sales teams, product managers, and distributors to align marketing efforts with business objectives- Managing relationships with agencies and vendors to ensure timely and high-quality project delivery. Overseeing budgets to ensure cost-efficient execution of marketing initiatives. Core Competencies- Expertise in event planning, stakeholder management, and integrated marketing communications. Proficiency in tools such as Microsoft Office Suite, Canva, basic Photoshop, and Mailchimp. Skilled in bridging B2B and B2C marketing strategies to achieve measurable results. Passion for Motorsport: I stay actively engaged with the latest developments in the Formula 1 world and am deeply inspired by the industry’s dynamic nature. My goal is to foster strong partnerships between businesses and motorsport, managing marketing and hospitality initiatives with a focus on excellence. During my time with a Formula 1 sponsoring company, I played a pivotal role in sponsorship activation, particularly by coordinating and managing the exclusive Paddock Club experience, ensuring exceptional quality and client satisfaction. Academic Background: I hold a Bachelor's degree in Corporate Communication and Public Relations from IULM University in Milan, equipping me with a solid foundation in corporate communication, marketing, and public relations. My thesis,"Formula 1 and Sponsorships: Effectiveness Analysis," highlights my analytical approach and profound passion for the motorsport industry. Passionate about leveraging my academic knowledge and practical experience to drive impactful corporate communication and marketing initiatives. Let’s connect!