Clare Carr

Background

About Clare Carr

I have built multiple marketing and demand programs from scratch and have expertise in- Creating strategic and creative customer-centric demand generation programs that increase sales velocity along the buying funnel - Setting up marketing operation centers of excellence including creating AI implementation, process, KPIs, and metrics and organizational hiring plans (internal and external staffing)- Working with data and engineering teams to incorporate product and marketing initiatives for product led growth and improved customer experiences - Building go-to-market strategies for early stage Enterprise and B2C start ups and activating multiple channels: events, field marketing, social media, paid and performance, email, ABM, partner and customer marketing, PR & comms - Partnering across functions in revenue, sales, customer success, and product to ensure alignment across the customer journey - Communicating with executives: internal teams and executive clients - Incorporating company values and DEI into supply chains and vendor evaluations - Mentoring and leadership within and across departments My mantra is: deep empathy for customers, colleagues, and competitors. My work has spanned industries and business models but has always focused on communities and outcomes I care deeply about: education (Move This World), gender equity (Chief), climate (Greentech Media), media sustainability (Parse.ly).