Clare Evans

Background

About Clare Evans

A passionate and proven marketing manager, I have extensive experience working with high profile brands and products with mass consumer appeal. I am an innovative and strategic marketing planner and have won internal awards for my campaigns. I have astute commercial awareness and have managed multi-million pound budgets. I am self-motivated and results-oriented and have an aptitude for research and analytics as well as strong cultural awareness from working across international markets. As a proactive and hands-on team manager I inspire optimum performance levels and consistently deliver strong results, regularly exceeding KPIs. Key Strengths: • Strategic marketing planning across local and international markets, driving strategy upwards into the global organisation and outwards to local markets • Creative development and execution of integrated marketing campaigns including TV, digital, print, OOH, sponsorships, partnerships, PR, digital and social media • Commercial planning for new products including proposition development, pricing, forecasting, brand development and launch planning. • Channel marketing, working with account teams to deliver tailored solutions to maximise sales • Management and development of inbound and outbound licensing relationships globally and locally including LEGO, Disney Pixar, Nickelodeon and BBC brands • Management of multi-million £ marketing and media budgets from allocation to RoI analysis • Leadership and development of teams of 4+ reports: setting/reviewing objectives and development plans, regular coaching and training. • Management of cross-functional agencies including creative, media, PR, promotions and research • Highly organised project management: AGILE accredited