Clarissa Egger

Background

About Clarissa Egger

THREADS & THEORY | BRAND & PRODUCT MANAGEMENT | DESIGN COORDINATOR Turning ideas into reality — that’s what Threads & Theory is all about. At Threads & Theory, I guide fashion brands and designers through every stage of product development and management — from first concept to final creation. Because great ideas deserve the right structure to truly come to life. As a Brand Manager, I oversee the strategic and operational growth of four brands, always with a sharp focus on expansion, customer engagement, and sustainable success. I develop innovative sales concepts, craft Go-To-Market strategies, and launch campaigns that turn brand narratives into memorable customer experiences. Working closely with international sales teams, I drive initiatives that activate markets, increase brand visibility, and create measurable impact — from point-of-sale activations to tailored promotional activities. Collaboration is at the heart of my work: By partnering cross-functionally with Purchasing, Marketing, Customer Service, and Logistics, I ensure every project aligns seamlessly with the brand’s DNA and the company’s overarching goals. For me, strategy and execution are two sides of the same coin — and that’s where I thrive. My roots lie in the fashion industry, where creativity meets business acumen. As a Design Coordinator, I managed the complete lifecycle of fashion collections — from building collection frameworks and managing costing processes to conducting sales forecasts and performance analyses. Working hand-in-hand with departments like Marketing, E-Commerce, Purchasing, and Logistics, I made sure that every piece met both creative ambition and commercial needs. Key achievements include leading supplier management and spearheading the successful implementation of a new ERP system — experiences that sharpened my skills in project management, operational excellence, and cross-functional leadership. Partnering directly with the Head of Design, I also took on early leadership responsibilities, helping to shape the design team’s strategic vision and contributing to the brand’s creative success. Today, I bring together creative vision, strategic thinking, and operational excellence — driven by a deep passion for building brands and unlocking their full potential.