Clark Burdick

Background

About Clark Burdick

Seasoned Data Science and Analytics leader with extensive AdTech & MarTech experience. Established track record of building, leading, and mentoring high performing data science teams; delivering accurate and actionable insights on time and at scale in dynamic fast paced SaaS environments. Expert in the development of multi-touch attribution solutions for ad effectiveness measurement in omni-channel media environments. Statistician, data scientist, time-series econometrician, and all around nerd. Extensive experience with a broad range of statistical and machine learning techniques. • Bayesian and classical frequentist statistics • Time-series econometrics • Mote-Carlo simulation • Supervised and unsupervised learning • Clustering and classification • Regression analysis and generalized linear models • Hypothesis and A/B testing • Propensity score matching and causal analysis • Numerical, categorical, geo-location, time-series, and survey data • AdTech and MarTech data including both online and offline conversions • Digital advertising and web analytics tag data and identity resolution. Manager and mentor of people, meeter of deadlines, and solver of problems. Explorer of data, discoverer of insights, avoider of buzzwords.