Clau Alderete

Background

About Clau Alderete

I'm a passionate partner for executives and companies in processes of digital transformation, in the mist of an agile, challenging and constantly changing world, with new needs and challenge to connect with a hyperconnected, mobile-centric and more demanding audience than ever. I have more than 16 years of experience in communication, PR, marketing, creativity and digital media that allow me to think strategically about each challenge. I worked with companies throughout Latin America, for a for a variety of industries: healthcare (Roche Latam), agrochemicals (Bayer Crop Science), real state (Grupo Roble), finance (Central Bank Of Argentina, ICBC, BBVA, Visa, MasterCard), alcoholic and non alcoholic beverages (Cervecería y Maltería Quilmes, PepsiCo, Coca-Cola), consumer goods (Mondelez, Unilever, Bimbo, Nestlé), QSR (McDonalds), technology (Intel, HP, Samsung), telcos (Personal, Telefónica, Claro) retail (Cencosud, Falabella) TV and entertainment (DirecTV, Turner, Fox Channel) sportwear (Nike, Adidas, Puma), automotive (Toyota, Renault, Peugeot, GM), airlines (LATAM, Aeromexico, Copa), the American Chamber of Commerce in Argentina (AmCham), and public entities such as the National Institute of Industrial Technology. I train companies, executives and teams who need to acquire tools for the challenging world that digital media deploys before us today. I am interested in helping parents & schools to address the delicate implications of connectivity in children and teenagers. Through personalized training, I also work with boomers and silents to bring them closer to communication and entertainment technologies that they didn't even imagine when they were born. I enjoy being a speaker at conferences and industry events such as Red Innova Buenos Aires '14, IAB Colombia '14, NED Peru '14, E-commerce Day Buenos Aires '14,#Marketers15 in Uruguay, IAB Day Chile '15, Social Media Day Buenos Aires '15, HyperIsland Buenos Aires by Yahoo,#EntreTodas and TEDxSanIsidro 2019. I enjoy teaching and learning from my students at Grow Digital School and Platzi. I'm always interested in connecting with former colleagues and professionals challenged by technology and Internet. Connections are welcome! I'm a #DogPerson, I love movies, music and literature.