Claudia Arroyo

Background

About Claudia Arroyo

Claudia Arroyo leads with her whole heart. As Executive Director of Prospera, she’s building Latina economic power through entrepreneurship and leadership development. An she knows it’s not just about business. It’s about community. Culture. Love. The belief that when we lift each other up, we all rise. Claudia’s journey is rooted in lived experience. As an immigrant woman, she’s faced the same challenges as the entrepreneurs she works alongside every day. That’s why her approach is always strength-based—honoring the power, wisdom, spirit, and honesty that Latina leaders bring to the table. She doesn’t just create programs; she nurtures spaces where people feel seen, heard, and capable of shaping the future. For over 15 years, Claudia has shown up for transformation in immigrant rights, gender and violence prevention, LGBTQ+ advocacy, and health and wellness. She’s used storytelling, Popular Education, and the arts to shine a light on injustice and bring communities together to heal, grow, and act. In 2010, she founded La Red Latina, a coalition of 35+ organizations fighting for the safety, dignity, and power of Latina women in the Bay Area. Claudia’s path hasn’t been linear. With a BA in Communications from el Tecnológico de Monterrey and nearly a decade working in the food industry, she knows what it means to hustle, to endure, and to create change from the ground up. Community work isn’t a choice for her—it’s a calling. And she shows, every day, that when culture, love, and community lead, transformation isn’t just possible—it’s inevitable.