Claudia Firez

Background

About Claudia Firez

I am a highly motivated and results-driven Marketing & Sales Leader with more than 20 years of experience in the pharmaceutical industry, currently holding the position of Marketing and Sales Director for Romania and Eastern Europe at Terapia – a SUN PHARMA company. My career has evolved at the intersection of medical expertise and strategic leadership. Beginning as a practicing physician, I transitioned into the pharmaceutical industry, bringing with me a unique perspective on healthcare that has shaped my approach to both marketing and sales strategy in the pharmaceutical field. At Terapia, I oversee marketing initiatives and sales strategies across Romania and four key markets in Eastern Europe: Ukraine, Poland, Kazakhstan, and Belarus. My journey with Terapia, Romania’s largest pharmaceutical company, has been driven by a passion for innovation, a focus on delivering results that matter, and a commitment to developing high-performing teams. With extensive experience in sales leadership, I have driven growth and achieved strategic objectives across Romania and Eastern Europe by closely coordinating our medical promotion divisions and ensuring targeted performance in each market segment. I bring expertise in strategic planning, market analysis, and campaign execution, ensuring that each initiative is tailored to market demands and delivers tangible success. My ability to align cross-functional teams, navigate complex pharmaceutical market dynamics, and remain customer-focused has helped me deliver impactful business transformations. Leading large, multi-country teams, I have successfully managed product launches while continuously optimizing marketing and sales efforts to meet the evolving demands of the pharmaceutical sector. My passion for sales is complemented by a deep commitment to nurturing high-performance teams. I believe in empowering people, fostering collaboration, and building teams that share a common goal of pushing boundaries and achieving outstanding results. Whether launching new products, entering competitive markets, or optimizing established brands, I approach each challenge with a blend of creativity and data-driven insights. I take pride in shaping marketing & sales strategies that go beyond numbers—they tell a story, build trust, and resonate with both healthcare professionals and consumers. I am passionate about the pharmaceutical industry’s role in improving healthcare outcomes, and I remain committed to delivering value not only to my organization but also to the patients who rely on the therapies we promote.