Claudia Higgins

Background

About Claudia Higgins

Strategic Client Success Manager at seoClarity I fell into SEO - and found it a perfect fit - in the In-house team at Argos in 2014, after trying out careers as everything from ‘primary school teacher’ to ‘tattoo artist’. With tens of thousands of products across hundreds of categories, millions of indexed pages and millions of organic search visits each week, Argos’ website provided me with huge amounts of data to play with and glean insights from, and I specialised in SEO data and insights at Argos from 2016-2020. In 2020 I moved from Argos to work for Conductor, whose enterprise SEO platform I had procured and used for several years at Argos, and which enabled me to share insights across the large digital team, with around 70 users regularly accessing the platform. I now work for seoClarity, and am excited to be part of the company’s growth in EMEA. I believe that data is the key to every successful SEO strategy, and that understanding natural search insights can benefit teams across businesses and influence how they can better understand user search behaviour in their approach to their jobs. To this end, I am conscious of time and experience obstacles and am always striving to help make SEO data readily available and easy to interpret. Speaker: BrightonSEO | April 2017 Festival of Marketing | October 2018 SearchLove London | October 2018 C3 New York | May 2019 Tech SEO Boost Boston | December 2019 Experts on the Wire (podcast)| February 2020 Conductor Webinar | October 2020 SMX Munich | March 2021 Adapt Webinar | March 2021