Claudia Laxton

Background

About Claudia Laxton

Social Media Executive W7 Cosmetics -Managing W7's Instagram and Facebook accounts-Producing all video and picture content for W7's social media pages-Writing all captions for Instagram posts, stories and Facebook posts-Managing W7's social campaigns with Tesco and boots-Holding weekly meetings with the team to discuss upcoming content, analytics and trends-Producing weekly reports to highlight analytics and growth-Developing W7's marketing strategy -Reaching out to relevant social media influencers and managing paid collaborated projects. Digital Marketing Assistant Thomas Sterling LTD -My digital marketing role at Thomas Sterling required me to work closely with the director of the company on various tasks that helped the running of the marketing, copywriting and content creation side of the business-Ensuring that the brands message & image was consistent on all social media platforms and websites-Reaching out to relevant social media influencers and managing paid collaborated projects-Attending three Zoom meetings a week to ensure that the team was on track with their tasks and deadlines-Gaining experience in not only marketing but in product procurement and copywriting.Sourcing relevant products for the company. CopywriterFreelance -Writing instagram captions & stories for successful juice bars & fashion boutiques in London-Creating website copy for various companies, including their about pages, testimonials and relevant sub-categories-Constructing optimised Amazon listings, using detailed key word research to create searchable titles, bullet points as well as creative A+ content. Content CreatorFreelance -As a freelance content creator I am contacted by fashion & lifestyle brands to collaborate with them on social media campaigns-Working closely with global fashion & beauty brands such as SHEIN, FABLETICS, ROMWE & BROW CODE ( & More) on social media collaborations-Producing high quality work within short deadlines-Maintain ongoing relationships with brands and their social media departments. Working on multiple creative projects at once, especially during busy periods such as Black Friday & Christmas.