Claudia Roy

Background

About Claudia Roy

With over 27 years of experience in creative leadership, international production, and team development, Claudia is a strategic and entrepreneurial executive recognized for her ability to mobilize multidisciplinary talent and translate ambitious ideas into impactful global experiences. Her expertise lies at the intersection of creativity, operational strategy, and international growth. In her current mandate at Moment Factory, Claudia is responsible for analyzing and optimizing the company’s international footprint across multiple offices. She plays a key role in identifying, implementing, and operationalizing opportunities linked to the global offer—ensuring strategic alignment, structural consistency, and operational excellence across new and existing locations. Her scope includes corporate development, people strategy, structural frameworks, and best practices, all aimed at scaling innovation and creativity globally. Claudia’s leadership is grounded in a clear and collaborative approach, built on four fundamental pillars: • A strong entrepreneurial mindset, constantly pushing boundaries to uncover new opportunities and bring innovative ideas to life. • Strategic sensitivity, from brand positioning and creative vision to seamless execution across diverse formats—content, events, immersive experiences. • Deep expertise in global production, developed through years of leading complex, multicultural projects in fast-paced environments. • A human-centered approach, with a strong belief in team spirit, active listening, and creating healthy, collaborative, and productive work cultures. Throughout her career, she has led the deployment and scaling of international offices, structured integrated creative teams, and built high-performing production ecosystems. She believes in balancing creative ambition with operational feasibility and financial responsibility—guiding teams to prioritize, adapt, and execute with clarity and purpose. Claudia thrives on challenges that combine innovation, human growth, and tangible impact. Her leadership style is collaborative and grounded in trust, adaptability, and the recognition of others’ expertise. She brings energy, vision, and the ability to connect the right people to the right ideas—delivering results that are both strategically aligned and creatively bold.