Claudia Sanson

Background

About Claudia Sanson

Senior Executive with 25 years of leadership experience in international companies and close collaboration with SMEs, across Retail, Services, Large-Scale Retail, and Telco sectors. I have in-depth knowledge of their dynamics and challenges. I support SMEs in turning complexity into opportunity, guiding them towards effective strategies to compete in an increasingly demanding market. What sets me apart? I combine strategy and execution to transform ideas into tangible, measurable actions."I make things happen." Where I can add value- & : expert in digital strategies and Innovation Management Systems (ISO 56002) to optimize processes and outcomes - & : omnichannel strategies to attract and retain customers, enhance value propositions, and make marketing a real business accelerator - & : design, structuring, and launch of B2B/B2C Sales Networks and go-to-market strategies for scalable and omnichannel growth - & : development and governance of CRM, loyalty programs, eCommerce, and business systems to enhance operational efficiency and customer relationships How can I contribute to your company's growth? I design marketing and sales strategies to strengthen your company's competitive value; I develop digital ecosystems to increase operational efficiency, enhance customer value, and accelerate time-to-market. I help SMEs transform digitalization into a competitive advantage. How did I get here? My career has been a continuous growth path across sales, marketing, and digital transformation, always with a strong results-oriented approach. My degree in Logic and Artificial Intelligence supports my analytical mindset, essential for leading companies through change. Innovating is not just about adopting new technologies — it’s about building processes that generate tangible value. Today, I work as a Fractional C-Level Manager, helping companies manage change, optimize growth strategies, and turn innovation into a competitive asset. Feel free to email me at c.sanson@yourcmo.it or send me a message on LinkedIn.