Claudio Cerda

Background

About Claudio Cerda

High-profile executive with extensive management experience in general management positions and regional leadership roles overseeing South America and Mexico. Significant experience turning around and leading change in complex matrix organizations during challenging periods such as September 11 in the airline business, the subprime crisis in the building materials industry and the last mining super cycle in the mining exploration sector. Triple bottom line oriented, with proven skills in strategic planning, commercial execution and development of high performance diverse teams. Broad approach to shaping vision and developing plans based on deep experience as country general manager, corporate and regional leader, and board member of large organizations. Specific achievements: General Manager Latin America - Boart Longyear Multiplied revenues by 1.85X to US$200MM with a team of more than employees in Argentina, Brazil, Chile and Peru, based in Santiago de Chile and reporting to Salt Lake City, Utah. Corporate Vice president of Solid Wood Business Unit – MASISA Reached Breakeven in a US$250MM operation in Argentina, Brazil, Chile, Venezuela and USA during the subprime crisis, based in Santiago de Chile. Director Loyalty and Direct Marketing – LAN Airlines Re-founded LanPass loyalty program, multiplying it by 10X, being the only profitable business unit in the 2001 crisis, overseeing all south America, USA and Spain, based in Santiago de Chile. Vice president & Board member – CChC VP Management and Supply Comitees (Manufacturers, Distributors and Specialists Designers) Co-founder and member of the advisory council of the Women's Commission.