Claudio da Soller

Background

About Claudio da Soller

Claudio Da Soller is President and General Manager of Pininfarina’s American multidisciplinary design and creative studio, spanning industrial and product design, mobility, architecture, and interior design. He leads the company business across North, Central, and Latin America—overseeing strategy,business development, brand licensing, marketing, HR, operations, legal, and P&L.Under his leadership, Pininfarina of America grew fivefold, achieving record revenue and profitability. He drove the firm’s strongest performance to date by securing strategic partnerships with Fortune 100 companies and elevating its architecture practice to the #1 position in the Americas for premium luxury lifestyle branded residences.Previously, Claudio served as Marketing Director for GE in EMEA, leading integrated B2B2C strategies for its home appliances division. He also held senior marketing and sales roles with Philips and Viking Range in the U.S. and Germany. With over 20 years of experience in luxury lifestyle consumer goods and creative services, he brings a global perspective to management, with focus on marketing, branding and business growth.Claudio began his career in the Italian military police (Carabinieri Corps) after graduating with honors from the Italian Army Cavalry School. At just 24, he led the logistics unit of 100+ officers at the Regiment FVG as a First Lieutenant.A lifelong sports enthusiast and former semi-pro soccer player, he later coached youth teams and received the Fair Play Award from Panathlon International in 1996 for exemplary sportsmanship and educational values.Deeply committed to civic engagement, Claudio serves as EVP of the Italy-America Chamber of Commerce Southeast (IACCSE), President of the Carabinieri National Association (ANC) in Miami, Member of the Global Advisory Committee for the School of Global Business at Miami Dade College (MDC), and founding member of Associazione Amici di Rolle, a nonprofit dedicated to preserving the cultural and natural heritage of his hometown village in Italy.In 2024, he was named Person-of-the-Year by Casa Italia Miami for his contributions to the Florida community. In 2025, he was awarded the Italian National Honor of Knight of the Order of the Star of Italy, assigned by the President of the Italian Republic for special merit.A dual Italian and U.S. citizen, Claudio earned a BA in Economics and Business from the University of Udine and an MBA (cum laude) from Hult in Boston. He is fluent in Italian and English, proficient in German, and passionate about travel, marketing, and LEGO.