Claudio Villa

Background

About Claudio Villa

Hello! I'm Villa, a proud father of twin boys, two cats, and some recognized ideas in the advertising industry. I'm a seasoned Creative Director (AD+CW) with over 16 years of experience across leading global advertising groups and creative hot shops. My career has also involved directing films for production companies, running my own production studio, and leading an in-house advertising agency within entertainment companies. Whether developing compelling concepts, crafting key visuals, or writing scripts for films, branded content, social campaigns, or live experiences, I thrive on merging strategy, storytelling, and technology to forge meaningful connections. Over the past year at Oliver Agency, I have used business intelligence to develop creative strategies and enhance performance, focusing on building lasting connections and fostering enduring client relationships. Previously, I led the creative team at Omelete Company for five years, orchestrating innovative campaigns for Omelete and CCXP (Comic Con), transforming it into one of the world's major pop culture events across Brazil, Germany, and Mexico. CCXP bears the mark of my creative direction during the brands' creative concept and strategic planning throughout those years, leaving a lasting impact on their success. My Marketing journey includes pioneering for Game XP, the world's first Game Park—a joint venture between Rock in Rio, Globo, and CCXP—and a major player in LatAm's eSports. This role involved weaving the foundational narratives for brands, ensuring they stood out. During my five-year tenure at Havas Worldwide Group, I progressed from a Senior Art Director to an Associate Creative Director. In this role, I managed global giants like Reckitt Benckiser, Peugeot, and Danone across diverse markets, including Brazil, LatAm, the US, the UK, and India. During six years at Publicis Groupe, I collaborated with top-tier clients like P&G, Samsung, and Mercedes Benz, enhancing my digital advertising DNA with every project. 2021 46º CCSP | Film - Yearbook 2020 Shots Awards Ad Of The Year Shortlist in Film Webby Awards Nominee in Long-Form Film 45º CCSP | 1 Silver Star in Branded Content, 1 Yearbook & 4 shortlist Webby Awards Honoree in Film Ciclope Berlin Finalist in Film 2019 Webby Awards Nominee in Film D & AD Wood Pencil in Branded Content Film 2018 El Ojo 1 Silver and 2 Bronze in Branded Content Film Ciclope Berlin Silver in Film 2016 Member of the New York Festivals International Advertising Awards® Jury 2015 Webby Awards in Integrated Campaign