Clay Boatright

Background

About Clay Boatright

I am a results-driven digital marketing leader with over 10 years of experience developing and executing omni-channel strategies that drive measurable business growth. My career has focused on building high-performing programs that merge creative storytelling with analytical precision, turning marketing into a true growth engine.My expertise spans digital strategy, paid social, lead generation, customer acquisition, and performance measurement, with a deep commitment to using data to inform smarter investment decisions, optimize ROI, and enhance brand visibility. I’m passionate about transforming marketing organizations into scalable, insight-led ecosystems that deliver both efficiency and long-term brand equity.Throughout my career, I’ve led initiatives that blend performance marketing, automation, and customer understanding to create measurable, repeatable success:Strategic Campaign Leadership: Directed omni-channel campaigns across paid social, display, and video that consistently drove YoY increases in lead volume and revenue.Media Efficiency Optimization: Implemented data-driven frameworks that uncovered multi-million-dollar savings and improved marketing cost ratios.Brand Transformation: Helped evolve ADT’s GTM and e-commerce strategies, introducing a self-setup business model and modernizing audience acquisition.Sustained Growth: Scaled annual media investment while maintaining profitable ROAS and driving incremental demand generation.Testing & Attribution: Designed cross-channel incrementality and attribution models that validated true media impact and guided reinvestment planning.Today, at ARS, I lead enterprise social media strategy and performance across 50+ brands and service lines. My focus is advancing ARS’s paid and organic programs through data-connected marketing, creative automation, and integrated measurement. Core Skills and Competencies:• Digital Marketing Strategy• Omni-channel Campaign Management• Lead Generation and Customer Acquisition• Data-driven Marketing and Performance Analysis• Social Media, Display, and Online Video Advertising• Budget and ROI Management• Strategic Thinking and Innovative Problem Solving• Collaboration and Leadership• AI-driven creative testing and automationPassion and Commitment:I thrive in collaborative, fast-paced environments where strategy, technology, and creativity intersect. My passion lies in leveraging innovation, data, and storytelling to build marketing systems that perform, scale, and endure.