Clea Kezele
Creative Web Design Producer at Rakuten
Based in Tokyo, Japan
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Seniority
Other
Department
Other
Location
Tokyo
Industry
Software Development
Company size
11K
Contact information
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c•••••••@rakuten.com
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5 credits+81 ••• •••• ••••
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Background
About Clea Kezele
Managing product development and project management Leading branding strategies for Rakuten Fashion's luxury e-commerce through visual design Analyzed visitor data on our services UI/UX, banners and mail magazine, suggesting impactful changes to boost sales and visitor numbers Collaborated with marketing, sales, directors, designers, and coders on project details and timelines Managed large-scale projects like Fashion Week and Brand Day Consistently worked on improving customer feedback, by reviewing email marketing results on Felix and Vena, to get a grasp on their preferences Updated department's social media and edited banners using Photoshop Researched fashion trends and competitor UI/UX for strategic insights KEY ACHIEVEMENTS 1.Improved user feedback Fashion Week website rating YoY went from 3.4 to 4.2/5 after my UX/UI enhancements, eliminated all negative feedback. Mail magazine rating won best feedback score improvement within the web design department for two consecutive months. 2.Boosted Sales Contributed to Rakuten Fashions Brand Days record 349% sales increase in 2024 through banner renewal. Boosted CVR by 141% through UI/UX improvements on Premium Days webpage. 3.Increased user engagement Improved user average yearly click through rate by 9.48% through banner enhancements on Premium Days webpage.
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