Cleo Cobbs

Background

About Cleo Cobbs

As a Marketing Program Manager with a proven track record in leveraging data-driven insights, I specialize in driving strategic initiatives that align with business goals and enhance stakeholder satisfaction. With expertise in program management, business analysis, and cross-functional collaboration, I excel at transforming complex challenges into actionable strategies that deliver measurable results. My professional journey spans key roles in digital marketing, sales, and operations across industries like automotive, consumer goods, and mobility services. From leading strategic digital marketing projects for General Motors to optimizing sales territories for PepsiCo/Frito-Lay, I bring a unique ability to balance strategic vision with tactical execution. Core Strengths:*Metrics-Driven Strategy: I use KPIs and analytics to evaluate performance, identify opportunities, and drive improvements.*Stakeholder Engagement: Building and maintaining relationships to ensure seamless collaboration and goal alignment.*Change Management: Guiding teams through organizational changes to adopt new processes without sacrificing efficiency or profitability.*Process Optimization: Streamlining workflows to boost productivity and enhance customer experiences. Achievements:*Boosted digital performance by 20% year-to-date through strategic action plans and stakeholder collaboration.*Reduced out-of-stock issues by 15% for a $5M sales territory.*Identified $200K+ in revenue opportunities by analyzing dealership data and implementing tailored strategies. With certifications in CAPM and Google Ads Search, I continually invest in honing my skills to stay ahead in the dynamic business landscape. Let’s connect if you’re interested in discussing marketing strategies, program management, or collaborative growth opportunities!