Cleo Li

Background

About Cleo Li

I bring a unique blend of growth marketing and product marketing with strong commercial acumen to the table, helping product-led companies accelerate user acquisition, drive product adoption, and build brands that scale. I own go-to-market from target audience profiling and messaging frameworks to channel strategy and execution, across digital platforms and mobile apps. This includes driving full-funnel performance through SEM, SEO, content marketing, paid social, CRM, programmatic display, PR and events. In addition to growth marketing, I take pride in driving cross-functional collaboration, working closely with Product, Design, Sales, Data, Ops, Legal teams to translate business and product objectives into aligned marketing strategies. From influencing roadmaps to optimizing the customer funnel, I bring stakeholders together around shared goals to accelerate execution and performance. Whether it’s launching in new markets, aligning cross-functional teams, or building martech systems from scratch, I excel at cutting through complexity to drive clarity, alignment, and impact.