Clinton Lugert

Background

About Clinton Lugert

As a creative director, I wear many helmets. That’s also because I’m from the future, and the trip is a little dicey. As a brand ambassador, one of my many responsibilities is to translate brand strategy into the visual language (and actual language.) I must also be keenly aware of the anthropological influences on the market I’m targeting and their psychographics. If this sounds fairly robotic, it’s because I am also partly cybernetic. Domo arigato. My human-side is an easy-going, highly intuitive, creative leader. I work well as both a leader and member of a team and have learned how to keep creative departments engaged, efficient and excited. I’ve always been fabulous with clients which ensures my presentation skills are clutch. Conceptual work is where I’m strongest. I think in themes, believe in brand archetypes and see through space-time - always considering where the culture has been, and where it’s going. I’m a futurist, from the future. Get it? In all this time-traveling I’ve racked up 20 years of experience. I started my career at a special effects and finishing house - the end of the idea lifecycle. I realized quickly, I wanted to be where those ideas are conceived and worked through design shops, led teams at ad agencies and led departments at branding agencies. Lately I’ve been an expensive freelancer, pinch hitting and leading campaigns and branding projects for major, international brands. I also bring these skills to my film & television advertising company TROPE. But I don’t only work. I believe creatives should live an interesting life in order to absorb as many inputs, perspectives and cultures as possible. I get my robot hands dirty too. I love screen printing, wood working, scuba diving, VR, traveling extensively, brewing beer, concerts, riding motorcycles, cooking, hosting pop-up drive-In movies, video games, throwing dinner parties and racing.