Clive Roach

Background

About Clive Roach

I am a Freelance Social Media Marketer specializing in strategic social media management and growth. I am available for interim Social Media Director and Manager roles, as well as contract-based social media projects. Specializing in developing and executing targeted marketing strategies that maximize ROI. Expertise includes social media management, data analysis, campaign planning, and cost reduction. Content management integrating AI. Enterprise social media program (Sprinklr, Hootsuite etc) set up and management experience. Process creation, policy management and crisis handling. Video campaign concept, storyboarding and production skills. Engaging presentation style for delivering insights inhouse or externally at events or in podcasts. Community management skills and experience managing global social media portfolio of accounts and apps. Channel enablement experience including creating launch plans, concept sessions, testing, and creating branded accounts and success analytics dashboards. Search engine optimization experience from keyword research, social media integration, to deploying paid search advertisement campaigns in Facebook, X, LinkedIn, TikTok and Instagram. 15+ years’ experience developing and driving social media strategies working for a multinational (Philips) in both the consumer goods and healthcare sectors as a Social Media Manager (Global Lead), and Strategist. Expertise in monitoring campaign performance using real time analytics aligned to essential business goals/KPIs.