Clyde de Couto

Background

About Clyde de Couto

An experienced and accomplished sales, partnerships, and client success leader, focused on building process driven approaches, to new business acquisition, and portfolio retention/growth strategies, to help organizations achieve their key objectives. I do this by effectively building relationships and collaborating with various supporting teams to drive opportunities. My knowledge and experience from a decade long career in selling complex data and analytics solutions at Dun and Bradstreet, coupled with my passion for creating processes, has helped grow my career in New Business Acquisition and Client Success, to national leadership positions. While employed at Dun and Bradstreet, I held various positions tied to driving growth and revenue. Working with sales teams and account executives, I created go to market strategies to drive net new opportunities, as well as in existing accounts (Mid-Market & Enterprise). This was done with a mixed approach of client research and execution, sales/account team education, marketing collaboration and reporting/tracking of key metrics. I was then recruited from Dun & Bradstreet into Sterling Backcheck, where I supported a transformation of the go to market strategy, focused on a verticalization of portfolios and growth strategy. My roles at Sterling were all tied to organizational objectives of driving growth with new clients, existing client portfolios and through our partner channels. In my most recent role as the Canadian Head of Client Success, I managed a group of 36 Client Facing team members and leaders, who were tasked with identifying, growing and retaining their respective portfolios. We created a strategy using client research, internal data and industry regulations, to drive opportunities. In order to do this, we worked closely with marketing to develop programs/webinars, sales operations, to train team members and revenue operations, to track and analyze strategic outcomes. Throughout 2024, I managed the Canadian client success team through Sterling's acquisition by our largest competitor, reporting directly to the COO. Once the acquisition was completed towards the end of 2024, my focus shifted to supporting the integration of the two organizations for Canada.