Coco Amar

Background

About Coco Amar

Helping Commissioned Sales Professionals Build Stronger Pipelines, Sharpen Their Skills, and Close More Business If you’re a commissioned sales professional—especially in real estate—you already know: you don’t get paid until the deal closes. My mission is to help you build a consistent pipeline, elevate your reputation, and close more transactions with clarity, confidence, and integrity. For over two decades, I’ve coached real estate agents and sales-driven entrepreneurs from \$0 to \$20M+ in production. Prior to that, I walked the same path—thriving as a top-producing Realtor® and broker in California, Montana, and Florida’s high-end luxury markets. I’ve seen it all—from the panic of no prospects to the overwhelm of too many—and I’ve built a system that turns chaos into clarity. My background blends real estate, technology, and coaching in a way few can offer. I’m a licensed Florida broker, an International Coaching Federation–certified executive coach, an EQ-i 2.0–certified Emotional Intelligence Coach, and a REIN Institute–certified Real Estate Negotiator. I also hold a B.S. in Computer Science and Electrical Engineering and spent the early part of my career in software engineering, real estate investment, and development. But titles and credentials aside, here’s what really matters: I’m deeply fascinated by the human mind and heart—and I believe real estate is one of the rare professions where both must work in harmony. My coaching isn’t about scripts and silver bullets. It’s about helping you understand who you are, how you operate under pressure, and how to connect with others in ways that build trust and move deals forward. I take a custom approach with every client, starting with a deep understanding of your goals, your market, your environment—and especially your mindset. I bring to the table sharp expertise in contracts, negotiation, sales psychology, marketing strategy, and technology. But what fuels results in my coaching is an emphasis on self-awareness, emotional intelligence, and work ethic. Whether you’re navigating a shifting market, refining your value proposition, or looking to scale with systems that support your growth—I'm here to guide, challenge, and support you. If you’re ready to do the inner and outer work to grow your business, I’d love to connect.