Codie Sugar

Background

About Codie Sugar

As a highly accomplished strategic leader, I excel in communicating value creation to potential partners/clients, opening new revenue streams and markets, and positioning a company ahead of the competition. Additionally, I astutely manage people during periods of change, including post-acquisition integration, strategic business growth, and corporate restructuring. I am known for providing critical analysis, strategic account management, and talent development, working to enhance quality results and ensure a best-in-class customer experience. My accomplishments include:PRODUCT POSITIONING: Provide leadership in identifying and rolling out new products that deepen relationships with strategic partners, including developing co-branded initiatives and joint-events with major hotel chains. Created one team focused on accountability for CRM integration, project management, and business transformation.TALENT DEVELOPMENT: Hired and scaled client facing teams. Created and implemented a Sales Management Structure as the company significantly expanded its sales team. Developed a new role in the company, Regional Sales Director, which resulted in deeper market penetration across North America.REVENUE GROWTH: Provided strategic vision and leadership while facilitating large-scale growth at Aeropay, Zumper and Encore/PSAV. Strengthened partnerships with industry-leading hotels such as Hilton, Marriott, Four Seasons, and others, working to communicate easily achievable goals while more than doubling annual revenue. ADAPTABLE INNOVATION: Partnered with product teams to build new features, tailored by customer feedback to enhance the user experience at Zumper and Aeropay. Partnered with executive teams to introduce hybrid meeting solutions in response to COVID-19. Rolled out safety guidelines and launched shared initiatives and co-branded events such as a virtual summit hosted between Encore and Hilton hotels for more than global partners.If you’d like to learn more about my work - Let’s Connect!