Coen Visser

Background

About Coen Visser

I'm Coen, a Visual Designer with over 10 years of experience. In my years as a designer, I've discovered that I deliver more value by working as an in-house designer. The long-term output provides a more solid foundation than a one-off campaign. The essence of a designer is creating an image. I'm more than just a designer. Creating an image is the final step in the process. What's the message? Who are the people behind the message? Who is it for? What's your tone of voice? What's your ambition? All these (and more) questions become clear when you're working in the office. The stories of your colleagues at the coffee machine say more than a mission and vision statement. They are the ones who represent and live your brand. Only when their feeling resonate with how you present yourself you can call yourself authentic as a brand. I engage in sincere conversations with people so I can understand how they see the brand they work for. I translate that into a message with a fitting image. Once you've gotten to the core, you can elevate a brand with a healthy dose of common sense and gut feeling. I'm Coen. I'll grab the essence of your brand with both hands and give it a twist that resonates and captures the imagination. “Doen met Coen, period”