Colby Hardin

Background

About Colby Hardin

I’m a data-driven Digital Marketing Analyst with 9+ years of progressive experience in communications, content creation, media relations, and digital marketing — with the past 3+ years dedicated to paid social and performance marketing. Over the course of my career, I’ve managed $6M+ in ad spend across Meta, TikTok, and Connected TV (CTV), consistently delivering measurable ROI through smart audience targeting, budget optimization, and cross-platform campaign scaling. What sets me apart is my ability to go beyond the numbers — I specialize in using data to tell compelling stories that guide decision-making for stakeholders and senior leaders. Whether it’s breaking down campaign performance, forecasting outcomes, or identifying growth opportunities, I bring clarity and strategy to complex marketing insights.