Colby Wilson

Background

About Colby Wilson

With over 15 years of experience in strategic marketing and people management, I am a proven leader. I am an expert at building and coaching high-performing teams, fostering creative collaboration, and staying ahead of the latest marketing trends. My mission is to deliver the best audience-focused outcomes by working with my team, experts across the business, and managing multiple outside agency and vendor relationships. As a strategic, personable, and data-driven director, I have a proven track record of driving strategic growth, increasing demand generation, and exceeding sales revenue targets. In my previous role at Intel, I directed a data-driven marketing strategy that led to a 30% increase in website traffic, 15% engagement rate jump, and 100% increase in qualified leads. As a skilled storyteller, I craft compelling content strategies that resonate with audiences and fuel business growth. At Intel, I orchestrated a content transformation, boosting content scores by +25% and customer satisfaction scores by 15%. My expertise spans diverse content formats, from blogs to infographics to videos, and types, from awareness to learning to sales enablement, continually ensuring a consistent brand voice and engaging user experience. Additionally, I excel at optimizing operations and driving results delivery. At Intel, I spearheaded a strategic initiative that reduced costs by 25%, increased productivity by 10%, and delivered projects on time and within budget 98% of the time. My expertise spans P&L management, production management, and project management. I drive customer satisfaction, engagement, and lead generation through analytic insights, process improvements, and content optimization. I am committed, curious, and driven to seek innovation and identify better ways to connect with audiences. I'm currently seeking a role where I can leverage my marketing, content and operations expertise to drive significant growth and success.