Coleman McCormick

Background

About Coleman McCormick

A seasoned product leader with over a decade of experience building and scaling software products. The product phase of my career began on the founding team at Fulcrum, where I helped lead the company from inception to scale. This experience gave me firsthand insight into the challenges of creating and growing software products, from finding product-market fit to building sustainable go-to-market. Now, I help early-stage companies navigate critical transitions. Whether it's services businesses building a product for the first time, startups striving for product-market fit, or companies with a proven product working to scale, I specialize in guiding teams through these pivotal moments. At Liminal Lab, I focus on helping companies- Understand and solve real customer problems through focused research and iteration - Achieve product-user fit and retention by discovering demand signals and tailoring products to user demand - Transition from product-market fit to go-to-market fit, scaling with fast, yet efficient and repeatable process I'm a believer in the power of product-led growth, balancing customer-driven insights with founder vision, and creating software products that empower users, even those from traditionally non-technical backgrounds.