Colette Lelchuk
Head of Marketing Strategy, Us & Canada at Uber
Based in New York, United States
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Seniority
Other
Department
Other
Location
New York
Industry
Internet Marketplace Platforms
Company size
145K
Contact information
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c•••••••@uber.com
Phone
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Background
About Colette Lelchuk
Growing up, I used to walk down grocery store aisles and wonder why Nesquik had changed its bottle shape. I marveled at how Nike made me feel when I tried on a pair of shoes. This inquisitiveness and passion never faded – I have focused my career on understanding why consumers and customers act as they do. I help my clients glean insights, both qualitative and quantitative, into consumer behavior to help them define and refine their brand stories to connect with their consumers. I am avid believer that combining the art of storytelling and the science of consumer insights can act as a catalyst for creative, disruptive, and transformation brand experiences. I help some of the world’s most industry-leading companies find and nurture the nugget of consumer truth that can propel their brands and their businesses to the next level.
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