Colette Odea

Background

About Colette Odea

Experienced marketing professional who is devoted to successfully researching, crafting, selling & assessing online as well as offline communication programs collaboratively with brand & interagency team. Leads team through development of strategy & tactical plans that align with Brand objectives & manages company profitability during the process. Record underscores ability to nurture Client relations & build confidence in company resources & partnerships. Strong desire to continue to learn & grow. SKILLS: Strategic planning & activation of online & offline media; Decisions based in research; Financial management of Brand & agency budgets; KPI design/application of learnings; Relationship-building; Lead & complimentary role in presentations; Content development & amplification; Professional development of reports LEADERSHIP- Managed over half billion in advertising investments throughout career - Contributed to the growth & stability of Clients o Agency received Purina review exceeding historical brand & parent benchmarks o Agency received greater favorability ratings among assigned McDonald’s co-op regions o Kalahari Resorts saw profitability & expansion o Suave accomplished higher profit margins & stability in competitive category - Successfully led & motivated teams on challenging & fast moving brands COMMUNICATION- Lead & complimentary roles in Client & interagency meetings - Built Client confidence in digital platforms & agency capabilities resulting in shifts towards digital engagements & utility - Trained & advanced the careers of team members INITIATIVE- Co-wrote McDonald’s Introduction to Media as well as Planning Principles for its global employees - Identified, designed & stewarded cross-channel content partnerships for Clients. Recent example includes SweeTarts FilmFest – 1st national film fest on TikTok. Resulted in >2k entries & >250 million views- Vitamix & The Chew partnership consisted of demonstration-focused content on-air & online. Led to ~$1 million in bonus on-air exposure & >30k consumer actions- Launched “In the Motherhood” site where Moms contributed to webisode storylines starring Leah Remini & Chelsea Handler. Co-managed relationship between Suave & Sprint partners. 5.5 million views & 5th most viewed site by Moms. Eventually developed into prime show on ABC. ANALYSIS- Identified & applied key communication learnings to plan development & negotiations - Analyzed consumer targets to determine market sizing opportunities & unique characteristics - Crafted statement of work tailored to Clients’ needs