Colin Nelson

Background

About Colin Nelson

I am a highly motivated, adaptable and commercially astute marketing and propositions professional with a wealth of experience in delivering long term value and company goals through strategic innovation. I've successfully built and restructured coherent, collaborative, empowered teams across a variety of marketing, propositions and business development disciplines effectively transitioning businesses into the rapidly developing digital environment. Strategic and tactical development are particular strengths allowing businesses to effectively engage and convert targeted markets to exceed goals and maintain growth momentum. Over the last ten years maintaining strong digital marketing experience has been essential in consistently delivering results from website design and management, SEO, programmatic, social media, e-communications and PPC to support propositions and marketing campaigns. It's been great to be able to harness traditional, developing and emerging techniques with ‘outside the box’ thinking to deliver differentiated end to end propositions, marketing campaigns and business development programmes. Successful marketing and proposition development is made easier with a strong brand and so I'm proud of my strong track record in developing brand strategies and building partnerships to increase brand awareness and client acquisition. I've delivered local, regional & global opportunities using strategic and operational commercial expertise, which combined with proven P&L management, has led to excellent business growth results. One of my biggest strengths is in my empathy towards others and the style of transformational leadership and motivational management I can employ to ensure the high performance of my teams.