Colin Shaw

Background

About Colin Shaw

Consumer-obsessed marketing leader with 15+ years’ experience who is seen as a natural collaborator, problem-solver and strategic marketer who increases brand affinity and exceeds engagement targets. I rely on my interpersonal, organizational and strong communication skills to simultaneously manage multiple projects under demanding deadlines, identify risks and quickly pivot for greater impact. Concept-to-completion self-starter who thrives in a fast-paced environment with highly engaged partners. A collaborative approach throughout the planning process is the key to successful execution. Strategy and campaign builder leveraging all available tactics; including sponsorship, experiential, brand activation, advertising, PR, social media, digital, e-mail and community management. Areas of Expertise Marketing Strategy Strategy Implementation Consumer Insights Strategic Planning Brand Marketing Sponsorships Event Management Brand Activation Agile Delivery Complex Solutioning Music, Sports & Entertainment Career Highlights Strategic Leadership: Led cross-enterprise commercial marketing communications for HSBC acquisition Segment Engagement: RBC On Campus Digital Scavenger Hunt - players (16x 2019) Driving Business with Brand: Air Miles’ #HappyAnyDay - 4.2+MM impressions; 6%+ program participatio